Gluten-free challah you can actually wash for.
Made with oat flour — so you make hamotzi, you’re yotzei lechem mishneh with two rolls, and you bentch. Like everyone else at the table.
Order this weekWhy this one is different
Almost every gluten-free challah on the market is rice flour, tapioca and potato starch. It can be delicious. But halachically it isn’t bread — you can’t wash, you can’t make hamotzi, and it isn’t lechem mishneh.
So a gluten-free person at a Shabbos table has been sitting through the most communal moment of the week on the outside of it. Not because anyone excluded them. Because the bread wasn’t bread.
Luba’s rolls are oat. Oats are one of the five grains. You wash, you make hamotzi, two rolls are lechem mishneh, and you bentch — the same as everyone else holding a challah at that table.
Your Shabbos table shouldn’t have an asterisk
Everyone gets challah. Everyone makes the bracha. Everyone is in the mitzvah.
That’s the whole reason this exists.
Challah for Rosh Hashanah
Three choices. Order by Wednesday, September 9 at 8pm — pickup Friday, September 11 at 2pm, or Friday-morning delivery in the usual zip codes.
Full-size round challah, made with organic wheat flour. Contains wheat and eggs — not gluten free. Pareve, certified by Chabad Atwater Village.
Choose how many — organic flour round
Full-size round challah, made with white spelt flour. Spelt is a variety of wheat — not gluten free, and not suitable if you avoid wheat. Contains eggs. Pareve, certified by Chabad Atwater Village.
Choose how many — white spelt round
Luba’s oat rolls — rolls, not full-size rounds. The gluten-free option. Contains oats and eggs. Pareve, certified by Chabad Atwater Village.
Choose how many — gluten-free oat rolls
Order and pay online below — tell us how many and which flour, and whether you want pickup or delivery.
Or email info@chabadatwatervillage.com. Kosher, certified by Chabad Atwater Village.
Order your challah
Choose your challahs, add Friday delivery if you want it, and pay once. Orders close Wednesday at 8pm.
Oat rolls contain oats and eggs; sesame or poppy if you choose seeds. The round challahs contain wheat or spelt, and eggs, and are not gluten free. Made in a home kitchen that is not exclusively gluten-free. If you have a food allergy, please call (213) 870-9243 before ordering. If you have celiac disease, please read this first.
Your card is charged when you place the order. Need to cancel? Call or email any time up to 2pm Friday and we will refund you in full. You will get a confirmation email as soon as you order — check your spam folder if it is not there.
This week’s gluten-free rolls
Two rolls make lechem mishneh — so a bag of four covers a couple, and the freezer twelve covers a table with plenty left over.
Choose your topping — no extra charge
You’ll pick this at checkout. Plain is our default so nobody has to think about an extra allergen; the seeds are there if you want them.
Pickup or delivery — choose when you order
3438 Atwater Ave., Friday at 2pm. Nothing to add — just come by and they are waiting for you.
Friday morning in Atwater Village, Glassell Park, Cypress Park and the 90039 / 90065 zip codes. Choose Friday delivery in the order form above — the $5 is charged once per order, not per challah.
Delivery is an extra $5, added inside each order above.
How it works
Order by Wednesday, 8pm
Luba buys and bakes to order, so Wednesday night is a real cutoff, not a suggestion.
Baked Thursday
Fresh, never frozen. They’ll still be soft Friday night — and they freeze beautifully after.
Friday pickup or delivery
Pick up at 3438 Atwater Ave. at 2pm, or delivered Friday morning within Atwater Village, Glassell Park, Cypress Park, and the 90039 / 90065 zip codes for a $5 delivery fee.
What’s in them, and what we don’t claim
We’d rather tell you exactly how this works than be vague about it. Vagueness is what should worry you.
Please read this if you have celiac disease
Our rolls are made from Rorie’s Original Gluten Free Oat Dough Mix, a certified gluten-free product. We bake in a home kitchen that is not exclusively gluten-free. We use separate bowls, pans and utensils for these rolls, and everything is baked on Thursday with the gluten-free rolls first — before any wheat or spelt flour is opened that day — on surfaces cleaned beforehand.
What we don’t claim: our kitchen is not a certified gluten-free facility, and we don’t lab-test finished batches. Rorie’s notes that the mix is produced in a facility that also processes tree nuts and soy.
About oats: our rolls are oat-based. Oats are naturally gluten-free and the mix we use is certified — but a small number of people with celiac disease also react to avenin, a protein in oats itself. If you haven’t eaten oats since your diagnosis, please check with your doctor before ordering.
Contains: oats, eggs. Sesame or poppy if you choose seeds. Made in a home kitchen.
Questions people actually ask
Are oats really one of the five grains?
Mainstream practice treats oats as shibbolet shual, one of the five grains — which is why oat matzah is the standard solution for celiacs on Pesach. A minority of poskim question whether modern oats are the same species the Gemara discusses.
We’re not going to pretend that question doesn’t exist. Ask your rav. For most people the answer will be that these are bread and you wash.
How long do they stay fresh?
Soft through Shabbos if you keep them in a sealed bag at room temperature. After that, freeze them — they reheat almost like they came out of the oven. Ten minutes at 300°F, straight from frozen.
Is it pareve?
Yes — all three are pareve, with no dairy ingredients. All of them contain eggs.
Who certifies the kashrut?
Chabad Atwater Village. If you have a question about anything specific, call and ask — we’d rather have the conversation.
I missed the Wednesday cutoff.
Reach out anyway. If Luba hasn’t started shopping we can sometimes squeeze one more in, and if not we’ll put you first on next week’s list.
Can I get these for a kiddush or a simcha?
Yes, but give us two weeks’ notice for anything over about ten bags — Thursday is only so long. Get in touch and we’ll work out the numbers.
Luba’s Gluten-Free Challah
Oat challah rolls for Shabbos, baked in Atwater Village.
Kashrut & allergens
All three challahs are pareve and certified by Chabad Atwater Village. The oat rolls are gluten free.
Oat rolls contain oats and eggs. Sesame or poppy if you choose seeds.
Round challahs contain wheat or spelt, and eggs. Not gluten free.
Allergen advisory: the gluten-free mix is produced in a facility that also processes tree nuts and soy.
Made in a home kitchen that is not exclusively gluten-free. Full ingredient list on every label. If you have a food allergy, please call before ordering.
Local pickup and delivery only — no shipping.